Branding and Wedding Collateral
The Aeon Kabal are a religious group located in Margaret River whose beliefs centre around the ancient kabbalistic traditions. They wanted to share their unique beliefs for the first time with the whole world, and chose the wedding of their leader, Dr. Kells, to the Nine Sephira, as the avenue for this.
Their belief centre around the belief that Dr. Kells and his Nine brides are physical representations of the 10 Sephiroth or Tree of Life. Each individual represents an aspect of reality, and the Kabal believes that through their union a new spiritual age will be ushered forth.
The brief outlined the need for lavish physical invitations and envelopes to be sent to a small group of high-profile celebrities around the world in the hopes of raising mass interest through mystery. The Wedding event itself would be live-streamed around the world and thus required the creation of branding material for advertisements and social media profiles, as well as collateral to show off during the video.
The logo symbols for each of the Nine Sephira used throughout the branding. Each symbol is used as an identifier of being a worshipper of an individual Sephira or for the Sephira themselves.
Each one contains references to Kabbalah and other Abrahamic texts I researched for the project to give them unique relevance to the members of the Aeon Kabal